Cinema Listings (Saturday) - Sunderland Empire

Sunderland empire
- Need for speed 12a
6 times (11:45-21:15)

- 300: rise of an empire 15
3 times (15:10-19:50)

- The grand Budapest Hotel 15
3 times (15:30-20:15)

- Non stop 12a
5 times (11:10-20:40)

- The Lego movie U
4 times (10:20-17:40)

- Escape from planet earth U
2 times (10:50-15:15)

- The book thief 12a
1 time (21:20)

- 2d Walking with dinosaurs U
1 time (10:30)

- Frozen pg
1 time (10:30)

- A long way down 15
4 times (12:35-20:10)

- Elton John - The million dollar piano 12a
1 time (20:00)

- Labor Day 12a
4 times (12:45-20:25)

- Mr Peabody & Sherman U
2 times (10:40-13:00)

- Muppets most wanted U
12 times (10:00-20:00)

- Ride along 12a
3 times (12:50-20:30)

- Starred Up 18
4 times (13:20-20:35)

- Tinkerbell + the pirate fairy U
2 times (11:15-13:10)

Marketing

Promotion for films takes many forms:

• Print advertising (posters + ads in newspapers & magazines)
• Trailers (screened at cinemas + on TV/radio)
• Internet sites (including Facebook 'fan' pages)
• Viral Videos
• Merchandising — the list is endless books, t-shirts, food, soundtrack CDs, computer games, toys, cars, mobile phones, anything that can be associated with the brand of the movie

The publicity department of a studio can use the talent (actors, director, screenwriter) attached to a movie (they have contractual obligations to do what the studio asks) and will try to gain maximum benefit from the following:

• Star Interviews — in print, online and broadcast media
• 'Making Of' documentaries, set reports and viral videos add to the hype
• Gala Premieres — who's wearing what frock
• Reviews and profiles —Empire front cover anyone?
• News stories - who did what on set and what records has this movie broken?

British and Hollywood Films

British Films are Films made by money only from the UK and it tends to be set in the UK. Some well known British Films include Gravity, Skyfall and Shaun of the Dead.

Hollywood Films are made with money from the USA and tend to use a lot more money than British Films. They also are normally shot in the USA. Some popular Hollywood Films include The fast and the furious, Taken and Robocop.

Ways of Watching Movies

- Cinema
- DVD's
- Online
- Downloads
- TV

Media Institutions

A media institution is an established, often-profit based organization, that deal in the creation and distribution of advertising, entertainment and information services.

• BBC

• ITV

• BSkyB (commonly known as sky)

• ESPN

• EMI

• Sony

• Universal

• Microsoft

• HMV

Exchange

Definition: The unintended use of an institution’s media text (i.e. a film) by OTHER PEOPLE who use the film or parts of it to form new texts. What happens to a film, etc. after the public get their hands on it using digital technology. 

People unconnected to the institution/ film using WEB 2.0 applications such as YOUTUBE, Blogger, Amazon film message boards, TWITTER, Face-Book, discuss the film or edit parts of together to form a new text which the may then put a new soundtrack to and publish on YOUTUBE, etc. When you add a trailer from a site like YouTube on your blog you have been engaging with exchange.

Consumption

Media consumption or media diet is the sum of information and entertainment media taken in by an individual or group. It includes activities such as interacting with new media; reading books and magazines; watching television and film; listening to radio; and so on. The principles to be an active media consumer include capacity for skepticism, judgement, free thinking, questioning, and understanding. Among other factors, a person's access to media technology affects the amount and quality of his or her intake. In the United States, for instance, "U.C. San Diego scientists in 2009 estimated the 'average' American consumes 34 gigabytes of media a day.