Promotion for films takes many forms:
- Print advertising (posters + ads in newspapers & magazines)
- Trailers (screened at cinemas + on TV/radio)
- Internet sites (including Facebook 'fan' pages)
- Viral Videos
- Merchandising — the list is endless books, t-shirts, food, soundtrack CDs, computer games, toys, cars, mobile phones, anything that can be associated with the brand of the movie
The publicity department of a studio can use the talent (actors, director, screenwriter) attached to a movie (they have contractual obligations to do what the studio asks) and will try to gain maximum benefit from the following:
- Star Interviews — in print, online and broadcast media
- 'Making Of' documentaries, set reports and viral videos add to the hype
- Gala Premieres — who's wearing what frock
- Reviews and profiles —Empire front cover anyone?
- News stories - who did what on set and what records has this movie broken?
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